A Blueberry and White Chocolate Jam Donut Beer Straight from the Imagination Factory
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We’re kicking off this year’s Project 7 series with something as bold in flavour as it is in colour. Introducing The Wonka, a luxurious, doughnut-inspired beer that’s bursting with juicy blueberries, creamy white chocolate, and sweet, candied donut notes. It’s rich, it’s purple, and it’s pure indulgence.

A Dessert Dream Brewed Into Reality
The Wonka pours a deep, hazy purple and hits you with aromas of ripe blueberries, sweet white chocolate, and freshly baked donut. On the palate, you’ll find layers of rich blueberry, sugary donut, and smooth white chocolate, all wrapped up in a soft, pillowy body.

It’s a beer that wouldn’t feel out of place in a certain whimsical chocolate factory. Which is exactly where the name came from. We like to think this is the sort of creation Big Willy himself would brew up behind those factory doors - weird, wonderful, and totally delicious.

The man behind the artwork: Penfold

Meet Penfold – Our 2025 Project 7 Resident Artist
Bringing The Wonka to life visually is our 2025 Project 7 Resident Artist, Penfold – aka Tim Gresham. Based in Bristol, Penfold is a painter, printmaker, and sculptor whose work is a riot of colour, patterns, and playful energy. Drawing influence from Pop Art, British Modernism, and street art, he combines stencilling, spray painting, and bold graphic forms to create striking pieces full of joy.

You might remember Penfold’s work from our Rhuby Rhuby Rhuby collab with Bon Accord last year, the rhubarb radler with the equally fruity label. This year, he’ll be putting his creative stamp on every 2025 Project 7 release, and The Wonka sets the tone perfectly for what’s to come: vibrant, eye-catching artwork that mirrors the beer inside.

What is Project 7?
For those new to the series, Project 7 is where we let our imaginations off the leash. One-off, limited edition beers that push boundaries, explore new ideas, and showcase our brewing creativity, often inspired by flavours, styles, or even desserts we just can’t get out of our heads.

Ready to taste the magic?
The Wonka is available now in our taproom, online shop, and via select stockists, but like all Project 7 releases, once it’s gone, it’s gone.

Get it before the gates close. 🍫🍻

The Wonka